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From: Andy Freeman <andy@CS.Stanford.EDU>
Message-Id: <9312170106.AA16716@Xenon.Stanford.EDU>
To: ca-firearms@shell.portal.com
Subject: CITIZEN ORGANIZING FOR POWER/INFLU
Status: R

[I found his net.surfing a while back, on alt.politics posted by
 From: American Lung Association <alami@igc.apc.org>]

The following is a tract on political power and organizing that
is the best I have ever seen.  It talks about power and how to
get it by organizing people and institutions.  

For those working on legislation and government relations in
smoking or health, environmenta and occupational health, etc.,
these techniques should be highly useful.

This was written by Michigan State Representative David
Hollister, and is distributed with the permission of his office:

David C. Hollister
State Representative
57th District
Michigan House of Representatives
Lansing, MI 48909
Phone:  (517) 373-0826

A booklet is available with graphics.  Please give credit to Rep.
Hollister in any reproduction of this information.


----------------------------------------------------------------

On Organizing -- From The Kitchen of
David C. Hollister

A Simple Recipe For Social Change

Ingredients:

credibility
assumptions
commitment
power
hope
courage
goals
strategy

Directions:

be there
be informed
be able to count
don't be intimidated
don't take "no" for an answer
follow through


A Definition:

"Organize" as defined by Webster means:  to provide with an
organic structure:  systematize; to arrange; establish;
institute; bring into being; to unify into a coordinated
functioning whole."

This booklet seeks to expand this definition to a more practical
level giving down-to-earth suggestions to individuals who want to
become involved and who want to learn and practice the simple
skills which are involved in organizing any group to achieve
specific goals.


Two Popular Myths

You need large numbers to be effective:  False.

Most groups revolve around a small core of individuals who have
the trust of the larger group.  The core group must learn how to
build coalitions and be able to draw on larger numbers at the
appropriate time.  Don't be discouraged if only a small group
shows up to key meetings.  The important thing is not to exclude
anyone from the core group and to learn when and how to involve
the less committed allies.  For those people who miss meetings,
keep them involved and up-to-date with phone calls and mailings. 
The smallness of a group becomes a liability only if it remains
small and/or is unable to develop coalitions.

You must have special training to be able to organize a group:
False.

Some of the most savvy and effective organizers are grassroots
people who know the wishes of the community and can articulate
them.  The key to leadership is gaining and keeping  the trust of
the group, and this is accomplished by working with the group --
not for them.


The Bottom Line:  Your Credibility

To organize, you must identify and bring together a core group of
individuals.  The core group has basically two initial tasks: 
(1) To clearly develop a focus or set of goals; and (2) To decide
how to expand the group to represent as many viewpoints as
possible so that the group's legitimacy and credibility cannot be
challenged.  The makeup of your group will, of course, help shape
your goals: a group's membership and its goals usually shift
somewhat over time.


Assumptions

Before the group can develop a focus or a set of goals, it is
important to state the assumptions the group might share.
First, when dealing with institutions (government agencies,
etc.), it is helpful to keep in mind the Peter Principle:  Large
organizations develop bureaucratic hierarchies or "pyramids of
power."  People are often promoted to positions of power beyond
their level of competence.  In other words, just because they
have impressive-sounding titles, don't assume they know what
theyare talking about!  (The Peter Principle, by Lawrence J.
Peter, W. Morrow Publishers, 1969)

Second, our society is organized into institutions which are
initially set up to achieve some special social goals.  It is
always a smart strategy to accept at face value the stated goal
of each institution as a legitimate ideal you can embrace, if
that goal is consistent with the social change your group wants
to achieve.

The key to your success in changing the real policies and
practices of that institution depends on how effectively you can
demonstrate the institution's failure to meet its own stated
goal, thereby destroying its legitimacy.  You then can
demonstrate how your group can do the job more effectively and,
hopefully, at a lower cost.


Legitimacy and Those Who Have It Are the Keys to Change

Once you have effectively exposed the institution for its
inability to achieve its own stated goals, the institution has
basically two alternatives:  (1) To make changes to achieve the
goal, or (2) To become defensive and attack your group.

Most institutions will initially change, especially if it is
initiated from within.  If they do begin to change, be on guard. 
Your group could be co-opted or sandbagged when a policymaker
gives a superficial lip service to your suggestion but has no
intention of implementing the policy or change.  Your group,
thinking they have won, will become diffused and apathetic --
losing interest even though the critical work of implementing the
change will require continued oversight and pressure.  Quick
success is almost always fatal to a community group!

If the institution reacts defensively and begins to attack your
group, it means you have hit a sensitive point and are on the
right track.  You can be sure you have become a threat when the
institution begins to challenge your group's credibility.  You
must expect this kind of attack and not become defensive.  You
can judge the merit of your recommended change by the intensity
of the institutional attack.  The more defensive and hostile
their response to you and your group, the more on target you are. 
You should move ahead aggressively.


Two Kinds of Commitment

It is always important to remember that there are two levels of
involvement and commitment to any movement for change.  On one
level is the emotional commitment -- the feeling that something
is wrong and the willingness to do something to change it.  There
is also the intellectual level personified by a well-read,
knowledgeable, thoughtful individual.  A group needs both levels
of commitment to be effective.

(a) Those with the emotional commitment are the traditional
activists.  They are highly motivated and are anxious "to get
involved" to try to change conditions.  They normally have little
historical perspective and are unable to articulate the group
goals.  They are often, but not always, hot heads and can be an
embarrassment to your group.  They are important to your group,
but must learn to subordinate their own interests to those of the
larger group.

(b) The intellectual level requires individuals who understand
the historical significance of the change being advocated.  These
people have a sophisticated understanding of the
interrelationships, the nuances and the subtleties of the
situation.  Unfortunately, many intellectuals are unable to
translate the thought into action and, therefore, are not helpful
to a group.

The ideal group leader has both an emotional and intellectual
commitment (i.e., Martin Luther King, Jr. and Caesar Chavez) and
can harness the energy of the emotions and the thoughtfulness of
the intellect to give direction to a group.  Unfortunately, few
groups have such unique individuals as leaders.  It is,
therefore, the leader's task to be sure that both the emotional
and intellectual commitment is present in the group.  An
overreliance on either will lead to a poorly thought out strategy
and subsequent clumsy attempts at change or what may be called
"paralysis by analysis" -- all thought and no action.  Either
result can be disastrous and counterproductive because it makes
future attempts to organize much more difficult.


Forms of Power

Now that you have identified a core group, goals and others who
share your interest, it is time to consider what kinds of power
you and your group can bring to the coming struggle.

It is important to recognize that when you advocate change, you
take on special interests that will be threatened by any change. 
Usually the special interest groups have a great deal of
influence, often by default, because they possess an abundance of
a few types of power:  money, knowledge and personal
relationships with the policymakers.

Special interest groups are not necessarily sinister in their use
of power.  They use money to contribute to policymaker's
campaigns, to hire lobbyists, to wine-and-dine and to develop
detailed materials to document their particular need(s).  Special
interests can and do play an important role in policymaking. 
Community groups can learn a great deal from observing how they
utilize power to affect public policy.


Community groups do not have the money to compete with special
interests; therefore, they must seek to use other kinds of power. 
A core group of organizers must learn to mobilize other types of
power.

(1) Numbers Are Power:  Policymakers (city council people,
legislators) are very concerned about large numbers of voters,
especially if they are upset.  It is important that you identify
other groups that agree with your goals who will show up to a
meeting to demonstrate your large numbers.  Numbers give you
additional legitimacy and credibility.

Policymakers have radar which continually assesses the impact of
what they are doing or plan to do.  They are extremely sensitive
to organized groups.  The larger and more diverse your group, the
more likely that it will be taken seriously.  Seek ways to expand
your group.  The group, however, must have well-established goals
and strategies or it will become divided and ineffective.

(2) Coalitions Are Power:  Although your group might be small,
you probably can find others who share your concerns.  Expanding
the numbers of a group involves building coalitions; coalitions
involve bringing together diverse groups to work toward a common
goal.  It's important to identify the goals because there will be
areas where the various coalition members disagree.  The group
must learn to agree on the goals and agree to disagree on the
areas of difference.

(3) Unity Is Power:  A large, diverse group presenting a unified
position before a city council or a legislative committee has
power.  Be careful.  Choose wisely the person who speaks for your
coalition in public meetings.  If the spokesperson gets excited,
exaggerates a point or gives misinformation, a smart policymaker
will seize upon the occasion to destroy the credibility of all of
the information and may discredit the entire group as well. 
Should the group seek to defend the misstatement, it risks its
own credibility.  However, if the group disassociates itself from
the spokesperson or information presented, the group may become
divided and ineffective.  Do not let this happen!  Unity is
essential to maintain your legitimacy and credibility.

(4) Positions Are Power:  It is important to bring to your group
people who hold important, credible positions in your community. 
Bankers, educators, business people, community leaders and clergy
give your group legitimacy.  Try to involve them in your group.

(5) Knowledge Is Power:  Two kinds of knowledge are essential to
effect public policy.

First, you must be knowledgeable about the process of decision-
making.  Each public body has rules and policies which describe
how decisions are made.  Get the rules.  Learn them.  Remember
there are also informal rules.  Get to know those, too.  Then
monitor the meetings and impact the decisions at the appropriate
time.

Second, you must be knowledgeable of the issue you represent. 
Study and know the issue.  Do not exaggerate or misrepresent the
facts.  Develop good information.  Policymakers will learn to
trust you and eventually will depend on you for facts.

(6) Relationships Are Power:  It is always helpful to know the
city councilperson or county commissioner personally.  Don't be
afraid to help on a campaign or volunteer to work in a
policymaker's office.  You will develop a personal relationship
with the policymaker which will give you access and credibility. 
You should get to know key policymakers to such a degree that you
feel comfortable calling them or visiting their offices.  You
will know that you have power and influence with policymakers
when they return your phone calls.

It is helpful to know that each policymaker has a hidden advisor
-- some trusted friend or associate who meets regularly with the
policymaker who has an inordinate amount of influence on the
policymaker's thinking and judgment.  You can save yourself and
your group a lot of trouble if you get to know that hidden
advisor, working to gain this person's trust.  This person can do
more for your group over a cup of coffee than you and your group
can do in months of organizing.  The hidden advisor must feel
comfortable with you and perceive your group as a broadly based
coalition of knowledgeable people who can impact the process if
necessary.  Hidden advisors can become important allies and key
parts of your strategy.  Get to know them.

(7) Voting Is Power:  Elected policymakers listen to voters. Be
sure you are registered and vote.  Be sure that all of your
coalition members are voters and willing to vote as a block.

(8) Use Of The Media Is Power:  Policymakers dislike bad
publicity.  You must learn how to develop literature, talk to the
press, go on radio, and speak before cameras so you can get your
message across. Policymakers will go out of their way to avoid
bad press if they can, so don't be afraid to use the media.

(9) Money Is Power:  Although most citizens' groups are at a
monetary disadvantage, they must have some funds to develop
materials, pay for mailings and keep other members of the
coalition informed.  You will not be able to compete financially
with special interests, but if you have the other elements of
power, you can overcome the power of money.  No group, however,
can function without some funds!

These nine elements of power, if used in combination, will more
than offset the special interest groups.  No smart public
officials will disregard the wishes of a large, unified coalition
of knowledgeable voters who have expressed a specific interest to
them.  The power of money usually will dwindle as the organized
community group becomes more knowledgeable, assertive and
effective.


The Four Key Ingredients

Once your group is formed -- a process that might take weeks or
months -- four elements must be present before the group can take
any action.  If any one of the four is missing, the group will
exhibit the classic defense mechanisms (rationalizing,
backstabbing, scapegoating, forming more committees) to avoid
taking action.  The four essential ingredients are:

(1) Hope:  The group must believe that all the effort, time and
toil will result in some change.

(2) Courage:  The group must be willing to "risk" the
confrontation.

(3) Goals:  The group must clearly understand what it is that is
being changed.

(4) Strategy:  The group must clearly understand how the goal is
to be achieved.

As a group leader, one must be constantly aware of the dynamics
of the group.  If and when the group begins to backstab,
rationalize, scapegoat or turn on itself, it is the leader's task
to assess which of the four ingredients is missing and to "plug
in" the missing one.


Making It Happen

Once the group has become a group, has identified its goals and
has decided to take an action, there are six simple rules to
follow to achieve maximum results:

(1) Be There:  "Being there" means finding out when and where the
real decisions are made and then getting the appropriate people
to that meeting.  This might mean having one person monitoring a
meeting for several weeks just to know what is going on and then,
at the appropriate time, bringing in the larger group.  "Being
there" means making a commitment to understanding the system. 
There is nothing more frustrating than being at the right place,
but at the wrong time, or being at the wrong place and missing
the real decision.

(2) Be Informed:  It is important that the group be legitimate. 
This means developing accurate information and presenting it in
the most rational way.  Even the slightest exaggeration or
smallest piece of misinformation can discredit the group and
destroy its legitimacy.  When developing specific information for
policymakers, assume that they are intelligent but uninformed. 
Remember, they have more than one issue to be concerned about. 
It is a mistake to assume they know or care about yours.

Be prepared to be challenged on your data.  Make sure it is
accurate.  Develop a network of information-gathering which is
quick and responsive.  Once you have established your
credibility, you will be called upon again and again.

(3) Be Able to Count:  This is a democratic society -- the
majority rules.  The group must know the number needed to pass a
resolution, an ordinance or policy.  They must know policymakers'
stands on issues that concern them and develop arguments that
will appeal to the key votes. (This might mean compromise which
every group should consider as part of their strategy.) 
Remember, policymakers can also count.  It is, therefore,
important to demonstrate that your group is legitimate -- well-
informed and broadly based.  At some point in the process, you
may need to produce large numbers of allies to demonstrate your
broad base of support, and to do this you must build coalitions.

(4) Don't Be Intimidated:  Intentionally or not, the system is
intimidating.  To personally visit a key policymaker, you may
have to go through two secretaries, and three doors -- and then
confront a huge overpowering walnut desk which separates you from
the policymaker.  During official meetings, the policymakers sit
together, usually on a raised platform, surrounding themselves
with "experts" from the bureaucracy.  If you wish to address the
group you must "come down front"  to stand before them -- alone -
- speaking into a microphone which distorts your voice, giving
you a strange sensation.  Don't be intimidated by all of this. 
If you are informed, if you have the votes, and if your support
group shows up, you will find your fears will soon disappear.

(5) Don't Take "No" For An Answer:  You should never expect a new
idea, no matter how logical or reasonable, to be accepted on its
face value the first time it is presented.  Instead, you should
anticipate all of the hostile questions and expect to be turned
down the first time.  In fact, if your idea is accepted initially
without much resistance, there probably will be no real change. 
It may mean the policymakers are going to sandbag your proposal -
- giving lip service to your idea with no intention of
implementing it.  In general, the more the resistance, the better
the idea.  Be prepared to dig in and follow through because it
takes a major commitment of time and energy to fully implement a
new policy.

As you monitor implementation, it is important to show how your
idea fits into the goals articulated by this particular
institution (see page 2 on "Assumptions")  and how your idea can
do the job more effectively or at a lower cost.  You can often
avoid the "it will cost more" argument by saying, "we don't
expect more money but rather hope to 'reorder priorities'."

(6) Follow Through:  All of the group efforts can be lost if you
fail to follow though.  If fact, you can be co-opted by an easy
victory because the group tends to dissolve.  Within weeks or
months, things are back to normal and you will find it difficult,
if not impossible, to get the group back together (the group will
give up hope -- see page 8 on "Key Ingredients").


Finally

Community change means a commitment to the long haul -- to the
process.  Don't be confused with winning and losing.  Many times,
winning is really losing in the long run, and, conversely, losing
is often best for the group.  After a period of time, a group
leader will learn it is the process of continually participating
in change and the integrity of the people participating in that
process which is important, not winning or losing a few
skirmishes.

Finally, never lose your humanity in order to save humanity.  One
of the most important assets of a change agent is a sense of
humor.  Learn to laugh at yourself and with others.  Strive to
make this world a better place to live, work and love.  In doing
so, remember, the issue -- no matter how important it seems today
-- is not as important as your commitment to each other and your
commitment to the integrity of the process.



